A long time pass since companies really invested in launching new products for customers or for VIP clients that can attend live events. This is obviously not very good for new products that have a strong vibe around them because,  when they enter the market people just don´t speak about them on social media or personally as they should. Also, during these presentations, people get something very special, and it´s life experience from participating on events, meeting with people, and get something from corporations except of standard working hours.

Here are some interesting launches of new products that we did in the past:

1) Volvo XC90

We’ve been contacted by one company, which handles the complete Volvo Art Session event in Zurich (Switzerland). The goal of the event was to introduce a beautiful new Volvo XC90. That’s why the car itself had to be the main focus of our LED dance performance.

Picture 1 – Volvo XC90 with Tron Dancers

The event company asked us to install LED strips also on the Volvo car. Since we do a lot of LED strip installations for TVs studios, clubs buildings, it was not a problem at all. The real challenge was to make the car glowing when we need it, so it becomes an actual part of the Tron Dance show. Our LED Strip Studio software allows us to synchronize the color of the car with the music and color of the dancers. We are very happy to present the customer’s products in a very original and amazing way. How did the show look like in the end? See yourself:

2) Porsche in vacuum cleaner segment

The client’s idea was to use 5 dancers to introduce a new version of their vacuum cleaner. I know, it might sound a bit strange – Tron Dance show for the vacuum cleaner? But even vacuum cleaners have their brands.  And this Kobold is something like Porsche of vacuum cleaners – it deserves a proper promotion for the future customers. We have used that LED wall that was synchronized with our dancers. We have programmed everything in front just with provided timing from the client.

Picture 2 – Tron Dancers in front of synchronized LED wall

We just did a small adjustment already at the event for the cases when we didn´t match the effect to the exact second during LED screen content played. We have synchronized our dancers with the wall via timecode, which means we brought a device that can listen to MIDI timecode because LSS software has this functionality.

3) Cyber Security Tech Summit

This was a very interesting event in Bonn / Germany, where we needed to synchronize lasers, LED screens, and beam lights into the show. After all instructions from the client, our choreographer needed to visualize how we can implement all the client’s requirements for content and combine it with our show.

Picture 3 – Tron Dancers last rehearsal before we went on stage

We needed to change our choreography a bit from the original that we offer, the one that the client picked. Once we had a solid image of what we wanted to do, we could start work on the video content. It took hours of work because the video content was fully custom made – we couldn’t just buy it on the internet.

Because this was a big event and we had picked an exact time in a larger schedule we needed to work fast. We had a synchronized the show via MTC time code, which we received from the video technicians. Everything worked as it should (except of such a big hall, where was an event, so we needed to put 100 m ethernet cable to make the shorter distance for Tron Dance controller that emit DMX signal to the suits receivers). We handle it easily because we could leave the controller on the right side of the balcony, where haven´t sat any audience. The rest of the event was just superb, as you can see in the video:

.

Do you like any of our products launches? Don´t hesitate and book our show here!