Expos and fairs – Why is it important? – red and white banners above our team in white shirts with name badges and a dancer with neon yellow braids at our expo stand, next to a busy LED expo hall tinted red

Why is it important to participate in event expos and fairs?

Hello everybody,

This year we really boosted our presence at the various event expos to do with LED and other technology around Europe. We even took an opportunity to go to an expo in China.
Why, you may ask? Let’s talk more about it in this blog.

Over the past couple of years, we have frequently visited Frankfurt Pro Light & Sound in Germany and even the Pro Light & Sound in China. These events are among the biggest of their kind in Europe and Asia.

Our team – five men in white shirts and a dancer in a black costume with neon yellow braids – at our Pro Light & Sound stand under Tron Event Agency, Showtacle and LED Strip Studio signs, with glowing green LED tubes and a Digital LED Curtain screen
Picture 1 – Pro Light & Sound Frankfurt
A dancer in a black costume with glowing green lines and neon yellow braids in front of our Showtacle s.r.o. stand 4.1G60, with four colleagues and a mannequin in a blue LED suit
Picture 2 – Pro Light & Sound China

Our company Showtacle Ltd. doesn’t deal only in LED shows, we also do LED installations (for example in TV studios, clubs, for the exteriors of buildings), and make laser controllers (software and hardware).

You can see our product range on ledstripstudio.com or showtacle.com

LED Strip Studio software on a computer monitor above a red LED Strip Studio DMX controller, a power supply and two reels of glowing RGB LED strip
Picture 3 – LED Strip Studio
The black Moncha.box laser controller seen from the back, with its DMX In and Ethernet sockets and SD card slot
Picture 4 – Laser controller Moncha.box
Moncha.NET laser show software on a laptop screen – a preview of green and yellow laser beams over a Got Talent stage, a grid of laser effects and a timeline
Picture 5 – Moncha software

We really wanted to make our mark as the Tron Event Agency in different countries, to promote our LED suits and the event package we offer, and so we have visited multiple events, such as the Event Day in Prague (Czechia), the Event Biz in Vienna (Austria), and the Event Expo in Bratislava (Slovakia).

Two dancers – one in an LED suit with glowing blue and pink stripes, one in a black costume with neon yellow braids – at our Tron Event Agency stand, with a Tron Girls screen, roll-up banners and an LED suit on a mannequin
Picture 6 – Event Day Prague

Why is it important for us as a company to visit different event expos?

There are four main reasons:

  • Scoping out the competition – you can get business cards from different event agencies, check out their web pages and products they offer
  • Networking – you can collect contact details for managers of big companies that are responsible for corporate events (like Christmas parties, team buildings, celebrations for launching new projects, etc.), and give them your contact, so they are aware of your services and can get in touch when they are planning an event
  • Customer survey – you can ask people what they want when they’re planning an event, what they like and dislike about our products, where there is a potential for improvement (software, technology use, etc.)
  • Checking out the competition and their products

What do we expect to get from the fair?

  • Meet new people that work in the same industry as we do
  • Get a good business relationship with agencies, it is especially important that the potential clients can see our LED suits live – we bring our merch to each fair to show them what they can expect from us
  • See the new trends from our competitors, see what services and products they are offering
A smiling dancer in a black LED suit with glowing red LED chevrons at our stand, next to a mannequin in the same LED suit, a screen showing an LED dance show and a Tron Event Agency roll-up banner
Picture 7 – Event Biz Vienna

How can you measure whether the expo was a success or not?

This is a very tricky part. It’s very difficult to see exactly how many shows or how many suits you sold as a result of being at the expo. It’s definitely a long-term investment, not a short-term one. In contrast, a short-term investment would be, for example, when you boost your video on social media.

Conclusion: Is it really worth it to go to a fair where you pay thousands of euro just for a booth and extra money for the promoters, materials, travel? To be honest, we are not completely sure. We wanted to boost our activity, we are putting a lot of effort into our new projects, because we want to make better and bigger shows. I will be sure to let you know if we succeed in another blog ?.

Do you have any questions? Don’t hesitate to contact us here.