A long time passed since companies really invested in launching new products for customers or for VIP clients that can attend live events. This is obviously not very good for new products that have a strong vibe around them because when they enter the market people just don’t speak about them on social media or personally as they should. Also, during these presentations, people get something very special, and it’s a life experience from participating in events, meeting with people, and getting something from corporations except for standard working hours.

Here are some interesting launches of new products that we did in the past:

1) Volvo XC90

We’ve been contacted by one company, which handles the complete Volvo Art Session event in Zurich (Switzerland). The goal of the event was to introduce a beautiful new Volvo XC90. That’s why the car itself had to be the main focus of our LED dance performance.

The outline of a Volvo XC90 lit by pink and yellow LED strips next to a line of Tron dancers in glowing LED suits on a dark stage
Picture 1 – Volvo XC90 with Tron Dancers

The event company asked us to install LED strips also on the Volvo car. Since we do a lot of LED strip installations for TV studios, clubs, buildings, it was not a problem at all. The real challenge was to make the car glow when we need it, so it becomes an actual part of the Tron Dance show. Our LED Strip Studio software allows us to synchronize the color of the car with the music and color of the dancers. We are very happy to present the customer’s products in a very original and amazing way. What did the show look like in the end? See for yourself:

Tron Dance - Volvo art session – plays from YouTube or Vimeo once you press play

2) Porsche in vacuum cleaner segment

The client’s idea was to use 5 dancers to introduce a new version of their vacuum cleaner. I know, it might sound a bit strange – Tron Dance show for the vacuum cleaner? But even vacuum cleaners have their brands. And this Kobold is something like Porsche of vacuum cleaners – it deserves a proper promotion for the future customers. We have used that LED wall that was synchronized with our dancers. We have programmed everything in advance just with the provided timing from the client.

Four Tron dancers in glowing green LED suits on a dark stage below a large green projection of a light bulb with product feature icons
Picture 2 – Tron Dancers in front of synchronized LED wall

We just did a small adjustment already at the event for the cases when we didn’t match the effect to the exact second while the LED screen content played. We have synchronized our dancers with the wall via timecode, which means we brought a device that can listen to MIDI timecode because LSS software has this functionality.

Tron Dance Product Launch – plays from YouTube or Vimeo once you press play

3) Cyber Security Tech Summit

This was a very interesting event in Bonn / Germany, where we needed to synchronize lasers, LED screens, and beam lights into the show. After all instructions from the client, our choreographer needed to visualize how we can implement all the client’s requirements for content and combine it with our show.

Tron dancers in black LED suits with unlit LED stripes and cables warming up in a hallway in front of a lift before the show
Picture 3 – Tron Dancers last rehearsal before we went on stage

We needed to change our choreography a bit from the original that we offer, the one that the client picked. Once we had a solid image of what we wanted to do, we could start work on the video content. It took hours of work because the video content was fully custom made – we couldn’t just buy it on the internet.

Because this was a big event and we had picked an exact time in a larger schedule we needed to work fast. We had synchronized the show via MTC time code, which we received from the video technicians. Everything worked as it should (except for such a big hall, where the event was, so we needed to put 100 m ethernet cable to make the shorter distance for Tron Dance controller that emits DMX signal to the suits receivers). We handled it easily because we could leave the controller on the right side of the balcony, where no audience sat. The rest of the event was just superb, as you can see in the video:

Tron Dance Custom show with LED & Lasers synchronization – plays from YouTube or Vimeo once you press play

Do you like any of our product launches? Don’t hesitate and book our show here!